A new Serotta is born.

It's just like Christmas in the shop when the UPS man drops off the big brown boxes that contain the frame and parts to build up a new Serotta. Building a custom bike piece by piece is a labor of love so check it out as we build a new Serotta.







So that's it for today, We got quite a bit done but there's much to do to finish the bike. Check back tomorrow as we complete the bike and call our very excited customer. More photos and a few more details on the components. Just check out those wheels, Bontrager Aeolus 5.0 carbon clinchers. Light and fast! See ya tomorrow!